Identity Cosmetics is a cosmetic line that solves the problem for those who feel the need to bring all of their daily makeup essentials for a touch up during a night out. Identity Cosmetics' products would be able to fit in a small clutch or purse for a night out by offering "mini" cosmetic products of the line that those would use daily, while leaving more than enough room for their other necessities throughout the night. The branding and products of Identity Cosmetics intend to have a high-end feel and quality while being affordable for all.