Color Palette & Typefaces
Branding
Branding Products & Merchandise
Once the branding for the physical therapy side of the business was complete, Bertolozzi Pediatric Therapy’s branding process began. I produced a playful and engaging identity for this branding project, introducing “OLO,” a friendly character designed to connect and engage with young patients. The elements to create “OLO” are derived from the letter forms and shapes used in the typeface of the pediatric logo.
